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济南净水器在小区推广策略
2014-10-29 18:49:18

净水器固定卖场的特点是:购买为主,宣传为辅;小区的特点是宣传为主,购买为辅。济南净水器小区推广更多是看重影响力与宣传效应。在小区进行推广目标顾客明确、人流量集中、一段时间内只有一家推广展商、小区内顾客的口碑传播好。
 
1、济南净水器小区推广成功与否与楼盘的选择是密切不可分,选择一个好的小区,就是成功的一半,小区内住户有购买力,水安全意识高,那么宣传就会比较成功,而且成交几率就高。反之,一个没有购买力的小区,就只能当作是一种宣传作用。
Jinan purifier residential real estate promotion and success is inextricably choice, choose a good district, is half the success, the purchasing power of households within the district, high water safety awareness, then the publicity will be more successful, but the odds of transactions high. Conversely, a cell no purchasing power, can only be regarded as a propaganda effect.
 
2、济南净水器小区推广活动的形象代表了产品品牌形象,因此,必须将现场布置好,使用演示台、演示机的感官效果,吸引大批人气;使人看上去有层次、很高档。产品摆放、条幅挂起、赠品摆放、产品贴等等,都要做到一致;沁诺净水机展柜、灯箱效果、演示效果、显示出活动的档次,增加顾客对净水机品牌的印象分。
Image Jinan purifier community outreach activities on behalf of the brand image, therefore, it must be a good site layout, using sensory effects demonstration, demonstrator, attracting a large number of popular; people look hierarchical, very upscale. Product placement, banners hung, gifts placed, product stickers, etc., must be consistent; Qin Snow water purifier showcase, light box effect, demonstration effect, showing grade activities, increase customer water purifier brand brownie points.

3、小区推广人员也是展现产品档次的一个窗口,如果推广人员衣衫不整、不统一、乱七八糟,绝对是无法宣传产品的,更不要提成交了。
District extension workers also show a window of product quality, if the promotion of personnel disheveled, not uniform, mess, is absolutely unable to promote its goods, not to mention a deal.
 
4、在小区推广的时候,单单是一种净水机产品,还是显得势单力薄,如果能够与其他行业的冠军品牌(比如家用电器、装修材料、母婴用品、厨卫产品等)一起合作,联合起来,实现强强联合。
In the district promotion, just a water purifier products, or appears weak, if we can work together with other industry champion brands (such as household appliances, decoration materials, baby products, kitchen products, etc.), together, to achieve powerful combination.

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